Announced Tuesday, Electronic Arts will be acquiring Industrial Toys, a Pasadena, California based mobile games developer known for their Midnight Star series. Led by Alex Seropian, founder and former CEO of Bungie Studios and former executive at Disney Interactive, they will now have their diversity added to the EA collective.
“Creating breakthrough games takes passionate developers and incredible creativity, and each time we’ve worked with the Industrial Toys team, we’ve been inspired by their unique approach,” said Samantha Ryan, SVP and Group GM in EA’s Worldwide Studios group. “We’re thrilled to have them join our studio organization, pursue new ideas together and bring amazing new games to our players.”
Industrial Toys describes their games as sci-fi shooters, reimagined for touchscreen devices. In Midnight Star, players step into the shoes of 2nd Lt. Charles Campbell of the MSRV-17 Joplin. From there, players will encounter deep space, a strange alien landscape, and a war that has long since been lost. Using the clues left to him, his crew, and a TON of awesome guns, Charlie must develop from modest excommunications specialist to the one human being left with the means to take down the bad guys.
The 14-person Industrial Toys studio is joining EA’s Worldwide Studios organization, the global creative collective responsible for the development of EA titles across all major platforms.
The acquisition closed in July 2018. Terms of the agreement were not disclosed.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.
In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
