Have you ever lost someone unexpectedly? Does someone you know struggle from a terminal illness or has had somebody die from cancer? Sadly, 38.4% of men and women will be diagnosed with cancer at some point during their lifetimes. According to the National Cancer Institute, breast cancer is the second most common cancer in women after skin cancer. This October, Razer is assisting in the fight against breast cancer. From October 1st to October 31st, a percentage of select sales will be donated to the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world.
Yesterday afternoon, Razer launched the Quartz for a Cause campaign (#QuartzForACause). Throughout the month of October, Razer will donate 50% of the purchase price on new limited-edition BCRF Razer Customs mobile phone cases and 20% from select Quartz edition peripherals. Gamers nationwide (USA) can donate either at select RazerStores (San Francisco and Las Vegas) or through Razer.com. In the formal email, Razer is encouraging streamers to host charity streams and use the #QuartzForACause hashtag to help raise funds and awareness throughout the month. At the moment, no formal announcement has been made whether or not Razer has partnered with any specific streamers to promote their campaign.
The Quartz Pink Edition Peripheral Collection (BCRF) contains:
- the new Kraken Kitty Edition Quartz headset
- Huntsman keyboard
- Basilisk mouse
- Goliathus Extended Chroma mouse mat
- Kitty Kraken Ears
- Seiren X streaming microphone.
Razer Customs BCRF Phone Case can be purchased starting October 1, 2019, through October 31, 2019. Razer will sell a limited-edition BCRF Razer Phone case (for Apple iPhone models and selected Android Phones), with 50% of the purchase price to be donated to BCRF. The case will be available to order online to U.S. residents from www.razer.com/customs. If you are not a U.S resident, you still might be able to purchase a phone case to support the cause. At this time, there has been no formal announcement whether or not Razer will match any non-purchase donations.
Razer Staff Quotes
Bob Ohlweiler, SVP, and General Manager (USA)
“We care deeply about our community. Breast cancer is the most common cancer in women worldwide. Those affected could be our friends, family, or fellow gamers. We all share a hope for prevention and a cure which is why we are ecstatic to support BCRF with this campaign. Together with the support from our fans and the greater gaming community, this may become our most impactful charitable endeavor to date.”
Stephanie Kauffman, BCRF Chief Partnerships Officer
“By partnering with the highest-rated breast cancer organization in the country, Razer is making a real and tangible impact in advancing research. They are harnessing a new and powerful community to take action and fund promising new research, bringing us closer to our mission of ending breast cancer.”
The PR Team
The female gaming community continues to grow and studies show that breast cancer is the most common form of cancer, with a diagnosis being shared with a woman in the U.S. every 2 seconds. Many more family, friends and loved ones are also directly or indirectly affected. The Razer #QuartzForACause campaign hopes to light the way to strong contributions for a great cause within the gaming community.
Quartz for A Cause Links
Gamers can donate directly to BCRF on Razer’s campaign page at give.bcrf.org/razer.
If you are interested in purchasing any of the BCRF supported Razer products, you can head over to https://www.razer.com/campaigns/breast-cancer-research-foundation.
