SEGA Europe Limited and the UK lifestyle brand, HYPE., announced a collaboration bringing everyone’s favorite Blue Blur to an all-new line of clothing and accessories. While there were no assets shared with some of the new products, it’s something for those of you who are SEGA and Sonic fans to keep an eye on.
From what we do know from the press release, the 30-piece adults and childrenswear range celebrates the globally-recognized traditional Sonic the Hedgehog color palette, with a monochrome theme and neon accents, fusing HYPE.’s signature contemporary silhouette shapes with Sonic’s Japanese-inspired roots to create everyday statement looks. The line features fan-favorite Sonic the Hedgehog characters including Sonic, Super Sonic, Knuckles, Tails, Shadow and Amy entwined in HYPE.’s iconic tie-dye, gradient fade, galaxy, and graffiti-spray-inspired prints. With a diverse range of clothing items including hoodies, joggers, t-shirts, and leggings, as well as a uniquely designed bowling shirt featuring a soon-to-be-iconic print in a monochrome theme with a contrasting collar (wear it oversized to get creative this layering season) – Sonic fans can easily create a speedy statement look.
The collection launches exclusively at HYPE.’s Carnaby London store, via justHYPE.com and selected retailers worldwide on the 31st of March 2022. Find out more information about the collaboration at [http://www.justHYPE.com] and follow the conversation at #HYPEXSONIC on all major social media platforms.
