SEGA Europe Limited and the UK lifestyle brand, HYPE., announced a collaboration bringing everyone’s favorite Blue Blur to an all-new line of clothing and accessories. While there were no assets shared with some of the new products, it’s something for those of you who are SEGA and Sonic fans to keep an eye on.
When it comes to Microsoft and Xbox, you are never quite sure what to expect. Since the creation of the Xbox, Microsoft has come up with eccentric ways to market the Xbox brand. Whether it be Xbox FanFest, The Duke, or a Refrigerator, Microsoft knows how to garner attention; let’s not forget about Keanu Reeves showing up during the Xbox Press Conference for Cyberpunk 2077. Now, Xbox has anno...[Read More]
Renowned designer and streetwear powerhouse Jeff Staple and The Overwatch League™ recently announced their collaboration to create and redesign an authentic player kit for esports. Designed with feedback from Overwatch League players to create a look and feel unique to both traditional sports and esports, the new kit will feature “elevated fabrics, premium graphic application, new sid...[Read More]
Don’t you love it as a gamer when you can walk into a social gathering and you end up overhearing someone talk about how they’re loving a game that you also just started playing. Or even better wearing a t-shirt that pretty much just tells you “Hey I’m a gamer.” All you want to do now is geek-out with this new person whom you barely even know. Before you know it, you just made a new best friend. ...[Read More]